RedDot

Red Dot Campaign
Taken from the reddotcampaign.ca website.

Why the Red Dot Campaign?

The Red Dot Campaign is a privately funded social marketing venture. Paper is precious. Vast amounts of trees, electricity, water and fossil fuels are used in the production and distribution of paper-based advertising. And yet the industry standard is a 2% response rate! That means 98% of these resources are wasted! We say its time advertisers join the 21st century and adopt data-driven print technologies, electronic communications and social marketing. The Red Dot Community will help inspire this change.

 

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